Anthony Webber. Editor-at-Large. iGTN. Women on Course is back on course. Donna Hoffman, who founded the brand in 2005, recently announced its return as the first-ever integrated event and marketing company aimed at helping women discover the golf lifestyle.
In late 2013, the company was acquired by Billy Casper Golf which ceased operations two years later.
Hoffman launched Events19 to continue the momentum of promoting golf to thousands of women across the country. Under the banner of Events19 LLC, Hoffman has acquired full ownership of the Women on Course brand which is slated to officially relaunch in January 2017.
“I’m thrilled that Women on Course is back with new products and services to revolutionize how women engage in the golf lifestyle”, said Hoffman. “After obtaining feedback from industry professionals along with female golfers and business executives around the country, our new focus is providing integrated services for women entering the game and an interactive database for golfers of all levels. The focus is on competency in golf, relationship-building, business and life skills and most of all – discovering the pure enjoyment of one of the greatest outdoor games.”
Hoffman describes the new Women on Course format in four pillars.
The Virtual Clubhouse: A database-driven portal delivering relevant information based on personal preferences, including a personalized profile, member matching, golf ambassador identification, access to special offers and discounts, golf improvement tips and play opportunities.
Fast Track Entry: A self-guided “Prepare, Practice & Play” training program connecting new golfers to the information and resources needed to become “course ready.”
Signature Events: Presented in key markets for opportunities to learn, play and network around golf.
Marketing/Advisory Services: Golf and event marketing and consulting services to corporations, associations and media outlets.
Hoffman secured a media partnership with Women’s Golf Journal, America’s only national luxury golf and lifestyle media brand geared towards women in and around the game. Other sponsors, partnerships, and endorsements are in the works and Hoffman is open to industry partnerships that have a focus on growing the golf industry as it relates to women.
About Women on Course
For more than a decade, Women on Course has inspired women across the country utilizing golf as a vehicle for business and social networking. Founded in 2005 by Donna Hoffman, the company was the fastest growing women’s golf community, facilitating over 2,000 events in 20 plus markets in its first 11 years. Billy Casper Golf, the largest owner-operator of golf courses, country clubs and resorts in the U.S., acquired Women on Course in 2013 and after ceasing operations two years later, Hoffman’s Events19, LLC acquired full ownership of the Woman on Course brand in October 2016. With the continued goal of helping women to discover the golf lifestyle, Women on Course will relaunch in January 2017.