Advertisers – reach some of the most affluent tourists in the world!
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Leisure & Travel Golf Magazine Media Kit and Rate Card. Content Copyright© Protected.
Leisure & Travel Golf Magazine is the #1 print and digital golf magazine source for connecting readers with golf tourism news, views and reviews.
Leisure & Travel Golf Magazine is written by the world’s top golf travel writers and is the golf enthusiast’s complete guide to planning the perfect golf vacation.
- Per www.marketresearch.com the global golf tourism market is worth over $17.5 billion U.S.
- The market for golf tourism and golf related products and services continue to expand.
- In the US, golf is estimated to contribute more than US$60 billion to the economy.
Golf attracts affluent, ‘high-value-adding’ tourists who generate significantly above-average per capita revenues for the destinations they frequent.
Leisure & Travel Golf Magazine publications: print magazine; digital magazine; newsletter; website; and blog reach over 3.5 million golfers creating an estimated 5 million impressions.
Leisure & Travel Golf Magazine can help you reach this affluent audience with our FEATURES SECTIONS
GOLF DESTINATIONS Geographic spotlighted feature sections in every issue on where to stay and play in North America; Caribbean; Central and South America; UK and Europe; Africa and the Middle East; Indian Ocean; Asia; Australia and Pacific.
BEST GOLF TRAVEL DEALS Subscribers receive special offers from top golf travel companies. Advertisers can reach a larger targeted customer base to promote exclusive deals.
GOLF EQUIPMENT This section features the latest information and reviews on golf equipment, golf apparel, golf bag luggage, and accessories.
GOLF TRAVEL COMMUNITY The publication offers an exclusive Private Members Only Platinum Reserve luxury golf travel club that combines the best aspects of private country club camaraderie, first and business class air conveyances, five-star hotel and resort accommodations coupled with challenging championship golf adventures in the company of fellow high net worth golf singles and couples. Escorted Private Members group tours enjoy 15% savings from participating IAGTO member golf tour operators.
GOLF VACATION PACKAGES Each publication will feature a customized golf travel itinerary and trip quote from a featured IAGTO golf tour operator member.
INSIDER TIPS This section features how-to articles on getting the biggest bang for your golf travel bucks.
WORLDWIDE GOLF TRAVEL GUIDES Guides available to readers featuring golfing destinations around the world.
GOLF VILLA EXCHANGES/RENTALS SUPPLEMENT We have developed a special section where subscribers can rent and exchange fully serviced golf villas globally. 4 Consecutive Issue Advertising Campaign for Golf Villa Exchanges/Rentals supplement, inclusive of:
- 1/3rd Page 2 images 300-word golf villa advertorial in Leisure & Travel Golf Magazine in Golf Villa Exchanges/Rentals supplement.
- Leisure & Travel Golf Magazine website in Golf Villa Exchanges/Rentals listings section archives included.
- Four issues Golf Villa Exchanges/Rentals special advertising campaign package billed at $1,600
Ad Rates Print & Digital Magazine
Ad Rates Newsletter & Blog
Additional digital distribution options – add 1 list or more from the following for Sponsored Email Blasts, request a quote from Leisure & Travel Golf Magazine.
- GOLF Magazine 238,290
- Sports Illustrated Magazine Golf 598,925
- United States Golf Association 562,570
- Golf Tips Magazine 103,442
- Edwin Watts Golf 404,740
- Golfsmith 467,501
- MasterGrip Golf 1,900,000
- Golf Illustrated 333,356
- Golf Warehouse 647,212
- Golf List 91,000
- Golf Card 11,038
ADDED VALUE – PRINT and DIGITAL
The Benefits of DIGITAL Magazines. Leisure & Travel Golf Magazine uses next-generation digital publishing technology giving the online subscriber a reading experience very like reading a magazine but enriched with engaging content such as video and direct linking from your ad right to your company website. The look-and-feel of the content is preserved, and the intuitive navigation ensures ease of use.
Ads come alive inside Leisure & Travel Golf Magazine digital magazine pages. Imagine linking a full-page ad to an advertisers’ website for instant action, better conversion rates, and objective results measurement.
The Leisure & Travel Golf Magazine digital magazine platform scales to fit the screen resolution of the reader.
HELPING GOLF TOURISM VENDORS INCREASE ONLINE BOOKINGS
A great online experience can make a big difference to potential customers when they are planning golf vacations.
An excellent example to support the online booking experience can be found in the travel/tourism industry.
In January and February of 2016, travelers who used airlines and hotels were asked:
Where do you go to begin the journey to plan and purchase travel services?
- 62% of travelers go exclusively to the internet for their travel information.
- 25% will check the internet before they call a travel agent.
- 7% of travelers surveyed go to a traditional travel agent for information.
That means 87% of all travelers will refer to the internet before booking. In fact, the Internet sells 8 out of 10 airline tickets and 1 out of every 2 hotel rooms.
Leisure & Travel Golf Magazine understands travel industry challenges and provides the tools you need to attract and capture new customers in the instant information age.
We can generate immediate bookings & under-deposit-reservations for your golf travel company.
We can easily insert your video and audio that plays automatically in your Leisure & Travel Golf Magazine interactive advertisement to show off a destination’s best features.
Make your ad come alive with a video clip or TV commercial in our digital issues.
Leisure & Travel Golf Magazine interactive advertisements automatically recognize and activate your web and email links within your advertisement, transporting customers seamlessly to your website and booking engine. GolfAhoy Sandals Golf Resorts Booking Engine
TRACKING YOUR ADVERTISEMENT PERFORMANCE
Your full page or a half page full-color advertisement in Leisure & Travel Golf Magazine delivers comprehensive analytics to you on our readers’ behavior, such as traffic-by-page, traffic-by-image and click-through behavior and other valuable report options.
With a customized SEO ‘Advertorial’ in Leisure & Travel Golf Magazine, you can sculpt your 500-word message exactly the way you want it and add two images, a logo, and a landscape.Leisure & Travel Golf Magazine award-winning editors can help you finalize the copy and format it for maximum SEO rankings.
Advertorials should be submitted on a word document attached to an email – not a pdf file or within the body of an email. Text should be single-line spaced with a double spacing between paragraphs, no indentation, and a plain font. Images must be forwarded as attachments to an email (not embedded in the text) and should be copyright free and you must undertake to ensure that you have permission to use the images.
Provide your business with exposure 12 months of the year. Our monthly Leisure & Travel Golf Magazine Newsletter helps you build your brand, increase your company’s perceived authority and can be a great way to help launch new products. Newsletters have the inherent quality to boost business exposure without the risks of aggressive marketing.
Our Newsletter is an excellent way of driving traffic to your company’s website and retail outlets, pushing repeat sales and raising your company’s profile among golf travelers. With a Leisure & Travel Golf Magazine Newsletter marketing campaign, you’ll have access to a growing list of interested active golfers who may buy from you repeatedly as well as tell others about you.
With over 93% of people using search engines as their first point of research, it goes without saying that search engine optimization is important for any web property. Content marketing rocks!
Search and e-mail are the top two internet activities. SEO leads generate an average 14.6% sales close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% sales close rate.
“My Golf Vacation Video” Competition
Expose your golf vacation brand to millions of golf travelers worldwide. Reach up to 111.9 million unique YouTube viewers and more every month with the Leisure & Travel Golf Magazine “My Golf Vacation Video” competition.
At Leisure & Travel Golf Magazine our target market is surgically defined with exquisite precision – our audience is the 27 million golfers in the USA & Canada; 7 million golfers in Europe; 14 million golfers in Asia; 2 million golfers in Australia & New Zealand; 1 million golfers in Latin America and over 500,000 golf enthusiasts in South Africa.
Campaign Summary. Millions of golf travelers are invited to upload their videotaped “My Golf Vacation Video” via our YouTube Direct platform.
Visitor Voting. Internet visitors can view all “My Golf Vacation Video” submissions and vote for the best video. The most ‘Like’ votes – wins a golf vacation of a lifetime prize.
Your Brand logo, Banner Ad and Sponsorship recognition with live links to your website prominently displayed. Additional Campaign Support via your Social Media.
By promoting our campaign on Facebook, Twitter, and LinkedIn, fans and followers of our Leisure & Travel Golf Magazine “My Golf Vacation Video” competition will be connected via content sharing with advertiser/sponsor’s social media accounts.
Video Content Control.
Administrator at Leisure & Travel Golf Magazine has control over submitted videos. Offensive videos can be ‘Rejected’ or flagged for ‘Spam’.
We’ll push PR announcements every month to our huge press release distribution network, including major news sites like Yahoo! News, search engines like Google and Bing, 30,000 golf journalists and bloggers and premium news outlets, such as USA Today, NY Times, Washington Post and the Associated Press.
- Campaign Creative $850 one time setup
- Social Media Creative $750 one time setup
- $1,600 per month with 12-month contract, annual 12-month renewal options
TELEVISION PRODUCT PLACEMENT
Your product placed in a GolfAhoy TV episode.
Potential of up to 18,990,000 golfer television audience impressions globally.
GolfAhoy TV shows run one hour with a total of thirteen (13) GolfAhoy TV episodes each season.
GOLF CHANNEL television – paid programming broadcasts of GolfAhoy TV – a reality interactive golf travelogue aimed at North Americas’ 27 million golfers + 111 active global golfers on YouTube; NBC Sports; CNBC; GolfNow; TravelGolf; SKY Sports Golf and more – many of them affluent and influential purchasers of luxury golf brands.
GolfAhoy TV is where the traditional golf travel documentary and golf reality show come together. Our GolfAhoy TV host escorts a Celebrity golf twosome and an Amateur golf twosome aboard a luxury cruise ship on a golf cruise adventure.
Watch the GolfAhoy TV demo video.
Golf and cruise destinations featured in episodes include GolfAhoy Golf Cruise program itineraries to Hawaii; Caribbean; Brazil; Mediterranean; South Africa; Australia & New Zealand; Asia; Arabian Gulf; British Isles; Bermuda; the British Open Golf Cruise; Monte Carlo Grand Prix Golf Cruise; Danube River Golf Cruise; Patagonia and Antarctica; Pacific Northwest and Alaska; PGA TOUR Tournament of Champions Hawaii Golf Cruise; and more. View itineraries in detail at www.GolfAhoy.com
Each one-hour GolfAhoy TV episode offers a product placement slot for your brand at a CPI of about .0018 cents.
Product placement slots may be booked by PGA Advantage Plus and PGA Product Licensees, PGA Sponsor Companies and invited select golf industry affiliated merchandise and service provider vendors.
Paid programming infomercial time on the GOLF CHANNEL – early Saturday morning and early Sunday morning schedule, for each of the thirteen episodes and a home on www.GolfChannel.com – as well as secondary market paid infomercial airings on other cable networks; NBC Sports, CNBC, GolfNow, TravelGolf, YouTube, SKY Sports Golf and more.
GolfAhoy partner cruise lines: Norwegian Cruise Lines; Carnival; Azamara; AmaWaterways; Silversea; Regent Seven Seas; Oceania; Celebrity; Royal Caribbean; SeaDream Yacht Club and more.
GolfAhoy partner golf resorts/golf courses: Marriott Waikiki Beach Resort; Reunion Wyndham Grand Golf Resort; Sandals Golf Resorts; Trump National Doral; Turtle Bay Golf & Spa Resort; El Conquistador Waldorf Astoria Resort; Dorado Beach Ritz Carlton; Wyndham Grand Rio Mar Beach Golf Resort; The Grove Golf Resort; Fairmont St Andrews Bay and more.
- Product Placement pkg – GolfAhoy TV Episode $34,200
Includes GOLF CHANNEL one hour infomercial rate purchases x 2 GolfAhoy TV airings per episode.
- Includes GolfChannel.com banner
- Includes SkySports.com tower banner
- Includes GolfNow.com tower banner
- Includes TravelGolf.com tower banner
- Includes YouTube.com tower banner
- Includes GolfAdvisor.com tower banner
- Includes Facebook.com tower banner
- Includes TripAdvisor.com tower banner
- Includes Celebrity Golfer appearance fee
GolfAhoy TV is a high-quality production with a unique custom format designed to grab the attention of the affluent golf tourism market, delivering a clean, crisp presentation – Directed by Eric Shepherd and Co-Produced by New Order Design Group/Edge Factory. Script and production consultant – two-time Emmy Award recipient Merrill Mazuer. Executive Producers Anthony Webber and GolfAhoy Inc.
The GolfAhoy Television host, golf Celebrity twosome, and Amateur golfer twosome – are filmed experiencing the golf and cruise lifestyle – with challenging championship golf excursions at exotic ports o’ call during the golf cruise adventure of a lifetime.
Show formatting includes casual Host/Celebrity guest golfers/Amateur guest golfer’s conversations and endorsements ranging from golf travel destinations, golf equipment, golf apparel, golf brands, golf services vendors and products of interest to golf consumers.
Footage introduces cruise ship Penthouse Suite accommodations, onboard dining options, public lounges, swimming pools & spas, nightly live entertainment, casinos and an interview with the GolfAhoy onboard PGA golf professional.
Action golf footage during the GolfAhoy Golf Cruise features our invited foursome playing golf ashore with your equipment, wearing your apparel, and drinking your beverage – at courses like Teeth of the Dog; the Blue Monster; St Andrews; Sandy Lane Green Monkey and more.
GolfAhoy TV website visitors nominate a Celebrity golf twosome to accompany them on a GolfAhoy Golf Cruise and simultaneously enter an online interactive voting competition by submitting a 3-minute golf twosome video audition demonstrating personality, golf ability, handicap and stating why they nominated their celebrity golfer. GolfAhoy TV website interactive advertisements automatically recognize and activate the web and email links within your advertisement – transporting consumers seamlessly to your own website.
January/February Top 100 Golf Resorts. The first issue of the year will include our Top 100 Golf Resorts list. Highlighting the key desirables from the very best golf resorts across the globe, this invaluable guide will ensure that the discerning golf traveler knows where to stay and play and what not to miss out on.
- Plus A Guide to Pacific Northwest Golf Getaways.
March/April Top 100 Golf Travel Experiences. For the more intrepid golf travelers, the Top 100 Golf Travel Experiences list will inspire and excite. We’re not compromising on luxury though as this list of once in a lifetime golf travel experiences show you can have the best of both worlds.
- Plus A Guide to Hawaii Golf Getaways.
May/June Top 100 IAGTO Golf Tour Operators. The list is voted for by customers rather than critics. This year is no different as we collect and collate the feedback of our readership of discerning golf travelers.
- Plus A Guide to Mediterranean Golf Getaways.
July/August Top 100 Golf Cruise Getaways.
Since its launch in 2011 Leisure & Travel Golf Magazine been bringing our readers key information on the top golf cruises in the world. This definitive list of the Top 100 Golf Cruises continues to inspire and educate.
- Plus A Guide to Challenging Championship Golf Courses Included in Global Golf Cruise Sailing Itineraries.
September/October Top Yacht Charter Golf Getaways.
- Plus, A Guide to Luxury Yacht Charter in Seychelles, Mauritius, Australia’s Gold Coast.
November/December Top 50 Holiday Gifts For Golfers.
- The editorial team scours the globe for the ultimate golf gifts for the holiday season so you don’t have to.
Please note that this calendar is subject to change.
Advertiser’s Proofs: Proofs are required to accompany all ads.
Storage and Material: Electronic files and proofs will be kept for one year unless other instructions are received from the advertiser.
Electronic Ad Submittal: To ensure a quality product, Leisure & Travel Golf Magazine will only accept the following file types. All advertising must be submitted digitally. File Format PDF: All fonts and support images included (embedded), set to RGB. If your Ad has the High-Resolution PDF. Our operators will convert the High-Resolution PDF Ad to Standard PDF, no compression and all color converted to RGB process.
Accepted File Types: Preferable EPS, TIF or High-Resolution PDF with crop marks.
Other file types: QuarkXPress, Adobe Illustrator, Adobe Photoshop or Adobe InDesign.
Platform: Macintosh Operating Systems.
Production Services: Can be provided by publication, costs for same will be billed to the advertiser, additional to the cost of advertising space. Production includes design, artwork, and back up in the database.
Leisure & Travel Golf Magazine Print Specifications
Leisure & Travel Golf Magazine is perfect bound and trimmed to 10 inches (254mm) width x 12 inches (304.8mm) height.
Leisure & Travel Golf Magazine is printed 100% computer to plate (CTP) using 4-color printing (CMYK) and sheet-fed litho. For best reproduction, materials should be submitted in a digital ﬁle format. Platforms supported are Macintosh and PC. Supported software and formats: PDF/X4
High-resolution PDFs. All high-res images and fonts must be included when the ﬁle is created. Artwork should be 100% size and include all standard trim, bleed and center marks outside of the live area.
Images for best reproduction, all images must be supplied at 300dpi. Only CMYK color space is supported. Solid black backgrounds should be a rich black (100% black, 70% cyan, 60% magenta, 50% yellow).
Fonts must be supplied as Type 1 Postscript fonts with associated suitcase ﬁle(s) or Open Type fonts. We cannot use TrueType or Multiple Master fonts. Fine serif type and hairline rules should NOT knock out or be a tint.
Double page spread advertisements should be submitted as individual pages. Bleed advertisements should have a .125’’ (3mm) bleed on all sides that bleed. Type and the important subject matter should be kept at least .25’’ (8mm) from the live/trim area on all sides.
Double Page Spread Trim = 20’’ x 12’’ (508mm x 304.8mm) Bleed = (includes gutter) 20.50’’ x 12.25’’ (520.7mm x 310.8mm)
Two Thirds Vertical Trim = 6.66’’ x 12’’ (169.16mm x 304.8mm) Bleed = 6.92’’ x 12.25’’ (175mm x 310.8mm)
Half Vertical Trim = 5” x 12’’ (127mm x 304.8mm) Bleed = 5.25” x 12.25’’ (133.35mm x 310.8mm)
One Third Vertical Trim = 3.33” x 12’’ (84.52mm x 304.8mm) Bleed = 3.58’’ x 12.25’’ (90.93mm x 310.8mm)
Half Horizontal Trim = 10’’ x 6’’ (254mm x 152.4mm) Bleed = 10.25’’ x 6.25’’ (260mm x 158.75mm)
Full Page Trim = 10’’x12’’ (254mm x 304.8mm) Bleed = 10.25’’ x 12.25’’ (260mm x 310.8mm)
Email Please note we have a 6MB limit on emails. For Dropbox upload instructions please call 239.841.2247.
Max of 1 ﬁle per upload.
CD-ROMS should be submitted clearly stating the company name, publication and issue.