Anthony Webber. Editor-at-Large. iGTN. Self-Buttoning Shirts. Many of us stand in our closets in the morning staring at our racks of clothes agonizing over what to wear that day, but worrying about how we are going to get dressed never crosses our minds.
For the 1 million people living with Parkinson’s disease and 50 million people living with arthritis in the United States – dressing is a daily challenge.
A task as simple as buttoning a shirt in the morning is physically challenging for some. MagnaReadyTM, the first fashionable dress shirts infused with a magnetic closure system, solves the problem of difficult to navigate buttons making dressing independently a possibility again.
Conceptualized in a moment of necessity when her husband began to have trouble buttoning his shirts due to Parkinson’s, MagnaReadyTM is the latest creation from former children’s clothing designer, Maura Horton.
MagnaReadyTM is a patent-pending line of high-quality dress shirts. Hidden inside the placket of a MagnaReadyTM shirt are powerful magnets that link together for a secure closure. Decorative buttons grace the exterior of MagnaReadyTM shirts for a crisp and professional appearance without the hassle of manipulating tiny buttons into buttonholes.
“When my husband was first diagnosed with Parkinson’s, the news was astonishing, and we thought that it would take some time for the disease to take a toll. He was in good physical shape and worked out for hours every day,” said MagnaReadyTM CEO Maura Horton.
“But, when he came home from being on the road with the college football team he coached and told me he was unable to button his dress shirt without help, I knew I had to use my background in the fashion industry to find a solution for him. After several rounds of development, the MagnaReadyTM Stress-Free Shirting solution was born. I am incredibly grateful that I was able to create a shirt that not only gives my husband his independence back, but that can change the lives of millions of people. MagnaReadyTM allows people with limited mobility to regain a skill most of us take for granted every day, the ability to simply get dressed in the morning.”
MagnaReadyTM dress shirts are wrinkle-free and stain resistant with barrel cuffs and a spread collar. MagnaReadyTM dress shirts are currently available in men’s sizes S-XXL in white and chambray. A line for women is in development.
The MSRP for the MagnaReadyTM shirt is $59.99 or two shirts for $99.99 with free shipping. For more information visit: www.magnaready.com